Brandon Truaxe, the founder of skincare brand Deciem has died at the age of 40.
Late Brandon was behind the creation of the company best known for cult skincare line The Ordinary. He has been recognised for his innovations in the beauty and skincare industry.
His death comes not long after he was removed from his role at the company in October 2018 after months of erratic online behaviour. Deciem was founded in Toronto, Canada in 2013 and has since expanded across the globe.
How he died has not been made public.
In a message posted on Instagram, the company said of Mr Truaxe: “You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision.”