CELEBRITY

Beyonce becomes the fifth woman to ever wear the famed 128.54 carat Tiffany Diamond for new campaign with Jay-Z (photos)

Beyonce channeled her inner Audrey Hepburn as she joined Jay-Z as the new faces of luxury jewelry company Tiffany & Co’s About Love campaign

The Tiffany Diamond: The massive gemstone was first unearthed in South Africa in 1877 and was first reset in necklace form to mark Tiffany’s 175th anniversary celebration in 2012

Breakfast at Beyonce’s! The singer put a modern spin on Audrey’s iconic look in the Sixties romcom Breakfast at Tiffany’s where she played socialite Holly Golightly (left)

The singer, 39, emulated Audrey’s famous Holly Golightly character in the Sixties romcom Breakfast at Tiffany’s as she slipped into a little black dress while posing alongside her husband.

In the shoot Beyonce also modelled the famed 128.54 carat Tiffany Diamond worth $30M, making her the fifth female to ever wear the gem, and marking the first time it has been featured in a campaign.

Wow! In the images she wears the famed 128.54 carat Tiffany Diamond making it the first time the gemstone has been featured in a campaign

The mother of three looked stunning in a figure-hugging black gown with cheeky sheer panels and a pair of mesh elbow gloves.

Beyonce does Breakfast At Tiffany’s! The singer emulated Audrey Hepburn’s look from the 1961 classic film as she with husband Jay-Z for a new Tiffany & Co. campaign

Her husband, rapper Jay-Z looked dapper in a suit as he gazed at his wife of 13 years.

Of the campaign, the couple told PEOPLE: ‘Love is the diamond that the jewelry and art decorate.’

In an interview with Yahoo! Life Alexandre Arnault, the EVP of the company, spoke on the choice to use Beyonce and Jay-Z in the new campaign he said:

‘She’s the best singer in the world, and he’s the best rapper in the world, hands down. And we’re the best jewelry company in the world, right? So we kind of had to marry ourselves together to produce this.’

He continued to say: ‘We wanted them to be seen as no one has ever seen them before. We wanted to go behind the scenes and try to capture those intimate moments that are so difficult to see and find.’

‘You’ll see the magic of them loving each other. It’s quite incredible. Also, their daughter was on set and she appears in one of the videos. You see the special bond that they all have together, which is amazing.’

Also worn by: Lady Gaga dazzled in the diamond as she wore it to the 2019 Academy Awards (left) and Gal Gadot wore the necklace for the upcoming 2022 film Death On The Nile

The massive yellow diamond was originally unearthed in South Africa in 1877 and had previously only been worn by four women: Mary Whitehouse, Audrey Hepburn, Lady Gaga, and Gal Gadot.

The Tiffany Diamond: The massive gemstone was first unearthed in South Africa in 1877 and was first reset in necklace form to mark Tiffany’s 175th anniversary celebration in 2012

The gem is said to be worth $30 million, according to estimates from Tiffany & Co.

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